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Taste of The Season, The Bahamas

Client:

Taste of The Season

Year:

2025

Location

The Bahamas

Project type

Comprehensive Brand Build

About The Brand

Taste of The Season is a subsidiary under the Ministry of Tourism in The Bahamas. This national initiative was created to promote the use of local products into every day life, shifting the culture from using imported goods to local goods. Featuring a seasonal item each quarter/season, its aim to increase the purchase of these items in restaurants, chefs & the everyday cook.

Brand Type

Corporate Branding

Taste of The Season is a subsidiary under the Ministry of Tourism in The Bahamas. This national initiative was created to promote the use of local products into every day life, shifting the culture from using imported goods to local goods. Featuring a seasonal item each quarter/season, its aim to increase the purchase of these items in restaurants, chefs & the everyday cook.

PROJECT SCOPE:-
- Brand Development - mission, vision, values, key messages, persona, voice
- Brand Design - colours, fonts, design elements, look & feel
- Business Development - product refinement, ideal client profile, portfolio capacity, sales targets
- PR, Marketing & Communications Strategy
- Logo Design & Animation
- Key Brand Title & Tagline Creation
- Key Brand Video - Concept & Creative
- Social Media Build - Strategy, Content, Rollout
- Custom content & captions
- Stakeholder Management
- Stationary design- Brand assets - pitch deck, bio, cover images, banners, signage
- Digital Infrastructure - landing pages, application forms, email templates
- Digital Marketing Strategy, Planning + Execution

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